Joseph Boyett, Author & Consultant
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The Guru Guide(TM)to the Knowledge Economy
by Joseph Boyett & Jimmie Boyett
The Guru GuideTM to the Knowledge Economy is a clear, concise, and informative
digest to the best thinking about what it takes to survive and succeed in the new
global, high-tech and knowledge-intensive world of business. Like the original Guru
GuideTM (John Wiley, 1998), it has been designed to be more than just an overview of
current thinking. The Boyetts cross-link the ideas to show where the experts agree
and disagree. They show how the gurus' ideas have evolved. Finally, they provide an
evaluation of the gurus' strengths and weaknesses.
ORGANIZATION OF THE BOOK
The Guru GuideTM to the Knowledge Economy consists of six chapters.
Chapter 1: The Knowledge Economy investigates how information technology and the
Internet have changed the world of business. In this chapter, the Boyetts explain why
the top business thinkers say that knowledge is the new wealth of organizations.
They examine what the knowledge economy gurus have to say about why a
knowledge-intensive economy has emerged and how it differs from the industrial
economy of the past. The Boyetts conclude this chapter with some speculation from
the gurus about what may come next and explain why some gurus say even more
revolutionary changes in the economic foundation of business will occur soon.
Chapter 2: Electronic Commerce examines both business-to-business and business-to-
consumer e-commerce. The Boyetts outline the reasons the gurus say so many high-
flying dot.coms have crashed, and the steps the gurus recommend for implementing e-
commerce business models that work, including the gurus' "secrets" for building a web
site that attracts lots of visitors, keeps them coming back, moves products, sells
services, and most important, makes money. The Boyetts conclude this chapter with an
overview of what the gurus say are seven critical factors for doing business via the
Internet.
Chapter 3: Knowledge Management covers one of the hottest management topics of
the day. In this chapter the Boyetts present three "realities" that the leading gurus
say make knowledge hard to manage and outline ten steps that the gurus say you
should follow in implementing knowledge management in your company. This chapter
concludes with a discussion of the human aspects of knowledge management and tips
the gurus give for creating a culture that supports the growth and sharing of
knowledge within a company.
Chapter 4: Customer Relationship Management is all about marketing in the post-
industrial world. In this chapter, the Boyetts explain why leading marketing gurus say
that mass marketing is dead and one-on-one customer relationship management is
now critical. They list twenty ways the gurus say customer relationship management is
different from traditional marketing and outline four key concepts that the gurus say
provide the justification and intellectual underpinnings of customer relationship
management. The Boyetts conclude with a discussion of the basic steps and six
cultural "conditions" that the gurus say are necessary for making the transition to
customer relationship management.
In Chapter 5: Globalization, the Boyetts identify three forces that the gurus say are
driving the creation of a truly global economy and compare and contrast the views of
opponents and proponents of this trend. They then examine reasons the gurus give
for taking a company global. The Boyetts conclude this chapter with a review of the
key arguments in a debate between two well-known international consulting firms
over the best strategies for taking a company global.
gurus say that business ethics, corporate social responsibility, and a focus on what In
Chapter 6: Business Ethics in the Knowledge Economy, the Boyetts explain why the
they call the "triple bottom line" are critical today. They review seven revolutions that
the gurus believe are forcing global companies to pay more attention to the
environmental and social impact of their operations and present the key arguments for
and against company involvement in environmental and social issues. The Boyetts
summarize four international codes of ethics that the gurus maintain are the ones new
economy companies are adopting and conclude this chapter with a discussion of three
classical approaches the gurus recommend you follow in resolving ethical dilemmas.
Finally, in an appendix, the Boyetts provide biographies for all of the gurus, including in
many instances postal addresses, phone numbers, and e-mail addresses where they
can be reached.
THE GURUS
In conducting research from The Guru Guide to the Knowledge Economy, the Boyetts
examined the writing of over 300 of the top business thinkers today. They finally
selected the following 115 gurus whose ideas are covered in this new Guru Guide:
These gurus are drawn from leading research and teaching centers such as, the
Wharton School of the University of Pennsylvania, International Management
Development Institute (IMEDE), Switzerland, Harvard, MIT, and the London Business
School. They also represent some of the world’s largest and best-known management
consulting firms, including McKinsey & Company, Booz-Allen, Ernst & Young, and Arthur
Andersen. And they include pioneers in the high-tech industry such as Bill Gates of
Microsoft and Seth Godin of Yahoo!
The Guru Guide™ to the Knowledge Economy is the perfect companion to the original
Guru Guide™ and a critical reference tool for every thinking business leader.
by Joseph Boyett & Jimmie Boyett
The Guru GuideTM to the Knowledge Economy is a clear, concise, and informative
digest to the best thinking about what it takes to survive and succeed in the new
global, high-tech and knowledge-intensive world of business. Like the original Guru
GuideTM (John Wiley, 1998), it has been designed to be more than just an overview of
current thinking. The Boyetts cross-link the ideas to show where the experts agree
and disagree. They show how the gurus' ideas have evolved. Finally, they provide an
evaluation of the gurus' strengths and weaknesses.
ORGANIZATION OF THE BOOK
The Guru GuideTM to the Knowledge Economy consists of six chapters.
Chapter 1: The Knowledge Economy investigates how information technology and the
Internet have changed the world of business. In this chapter, the Boyetts explain why
the top business thinkers say that knowledge is the new wealth of organizations.
They examine what the knowledge economy gurus have to say about why a
knowledge-intensive economy has emerged and how it differs from the industrial
economy of the past. The Boyetts conclude this chapter with some speculation from
the gurus about what may come next and explain why some gurus say even more
revolutionary changes in the economic foundation of business will occur soon.
Chapter 2: Electronic Commerce examines both business-to-business and business-to-
consumer e-commerce. The Boyetts outline the reasons the gurus say so many high-
flying dot.coms have crashed, and the steps the gurus recommend for implementing e-
commerce business models that work, including the gurus' "secrets" for building a web
site that attracts lots of visitors, keeps them coming back, moves products, sells
services, and most important, makes money. The Boyetts conclude this chapter with an
overview of what the gurus say are seven critical factors for doing business via the
Internet.
Chapter 3: Knowledge Management covers one of the hottest management topics of
the day. In this chapter the Boyetts present three "realities" that the leading gurus
say make knowledge hard to manage and outline ten steps that the gurus say you
should follow in implementing knowledge management in your company. This chapter
concludes with a discussion of the human aspects of knowledge management and tips
the gurus give for creating a culture that supports the growth and sharing of
knowledge within a company.
Chapter 4: Customer Relationship Management is all about marketing in the post-
industrial world. In this chapter, the Boyetts explain why leading marketing gurus say
that mass marketing is dead and one-on-one customer relationship management is
now critical. They list twenty ways the gurus say customer relationship management is
different from traditional marketing and outline four key concepts that the gurus say
provide the justification and intellectual underpinnings of customer relationship
management. The Boyetts conclude with a discussion of the basic steps and six
cultural "conditions" that the gurus say are necessary for making the transition to
customer relationship management.
In Chapter 5: Globalization, the Boyetts identify three forces that the gurus say are
driving the creation of a truly global economy and compare and contrast the views of
opponents and proponents of this trend. They then examine reasons the gurus give
for taking a company global. The Boyetts conclude this chapter with a review of the
key arguments in a debate between two well-known international consulting firms
over the best strategies for taking a company global.
gurus say that business ethics, corporate social responsibility, and a focus on what In
Chapter 6: Business Ethics in the Knowledge Economy, the Boyetts explain why the
they call the "triple bottom line" are critical today. They review seven revolutions that
the gurus believe are forcing global companies to pay more attention to the
environmental and social impact of their operations and present the key arguments for
and against company involvement in environmental and social issues. The Boyetts
summarize four international codes of ethics that the gurus maintain are the ones new
economy companies are adopting and conclude this chapter with a discussion of three
classical approaches the gurus recommend you follow in resolving ethical dilemmas.
Finally, in an appendix, the Boyetts provide biographies for all of the gurus, including in
many instances postal addresses, phone numbers, and e-mail addresses where they
can be reached.
THE GURUS
In conducting research from The Guru Guide to the Knowledge Economy, the Boyetts
examined the writing of over 300 of the top business thinkers today. They finally
selected the following 115 gurus whose ideas are covered in this new Guru Guide:
These gurus are drawn from leading research and teaching centers such as, the
Wharton School of the University of Pennsylvania, International Management
Development Institute (IMEDE), Switzerland, Harvard, MIT, and the London Business
School. They also represent some of the world’s largest and best-known management
consulting firms, including McKinsey & Company, Booz-Allen, Ernst & Young, and Arthur
Andersen. And they include pioneers in the high-tech industry such as Bill Gates of
Microsoft and Seth Godin of Yahoo!
The Guru Guide™ to the Knowledge Economy is the perfect companion to the original
Guru Guide™ and a critical reference tool for every thinking business leader.
- Verna Allee
- Daniel Amor
- Douglas Armstrong
- Doug Bandow
- Christopher A. Bartlett
- Michael J. A. Berry
- Keki R. Bhote
- Annie Brooking
- Stanley A. Brown
- Lowell Bryan
- Jeffrey Coors
- Jay Curry
- John Dalla Costa
- Thomas H. Davenport
- Frank W. Davis Jr.
- Stanley M. Davis
- George S. Day
- Peter Drucker
- Leif Edvinsson
- Farid Elashmawi
- John Elkington
- Juanita Ellis
- Ralph Estes
- Philip Evans
- Walter Forbes
- Jane Fraser
- Cyrus F. Freidheim
- Hilary F. French
- Milton Friedman
- Thomas L. Friedman
- Richard Gascoyne
- Bill Gates
- J. Russell Gates
- Sumantra Ghoshal
- Blair Gibb
- James H. Gilmore
- Seth Godin
- Ian Gordon
- Vijay Govindarajan
- C. Jackson Grayson, Jr.
- Alan Greenspan
- Anil K. Gupta
- John Hagel III
- Philip R. Harris
- John M. Hood
- Michael J. D. Hopkins
- Frances Horibe
- Joel Hyatt
- Jean-Pierre Jeannet
- Rolf Jensen
- Thomas O. Jones
- Bruce Judson
- Ravi Kalakota
- Rosabeth Moss Kanter
- Guy Kawasaki
- Kevin Kelly
- Rushworth M. Kidder
- Philip J. Kitchen
- Steffano Korper
- David Kosiur
- Philip Kotler
- Dorothy Leonard
- Peter Leyden
- Gordon Linoff
- Alex Lowy
- Edward Luttwak
- Michael S. Malone
- Karl B. Manrodt
- Chuck Martin
- Regis McKenna
- Christopher Meyer
- John Micklethwait
- Mary Modahl
- James Moore
- Tom Morris
- Walid Mougayar
- Frederick Newell
- Ikujiro Nonaka
- Carla O’Dell
- Jeremy Oppenheim
- Jeff Papows
- Don Peppers
- Jeffrey Pfeffer
- B. Joseph Pine II
- Laurence Prusak
- James Brian Quinn
- Wilhelm Rall
- Frederick Reichheld
- Marcia Robinson
- Martha Rogers
- Jonathan Rosenoer
- W. Earl Sasser
- Don E. Schultz
- Evan I. Schwartz
- Peter Schwartz
- Jeffrey L. Seglin
- Patricia Seybold
- Carl Shapiro
- David Siegel
- Marc Singer
- Robert O. Solomon
- Ruth Stanat
- Thomas A. Stewart
- Robert I. Sutton
- Karl Erik Sveiby
- Hirotaka Takeuchi
- Scott I. Tannenbarm
- Don Tapscott
- David Ticoll
- Amrit Tiwana
- Hal R. Varian
- Manuel G. Velasquez
- Chris West
- Adrian Woolridge
- Thomas S. Wurster
